Old media, new media

Danny Weisman

Aug 2023

Group Media Director Danny Weisman always has his ear to the ground on new innovations in media. Now he's here to tell us which wisdom from Ogilvy on Advertising has withstood the test of time, and share a bit on how it impacts our approach to work.

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Bad Media: J.Crew’s Misstep

When Good Brands Meet Bad Media

Media shift

This month, we unpack Gen Z's changing media habits, Instagram’s move with non-skippable ads, and Tubi’s rise in streaming. How will these trends impact your strategy? Dive in!

New engagements

Video is in new places and Gen Z is back on Facebook.

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Arousing ideas

Danny explains the dynamics that influence how ideas spread and unpacks the framework for brands who want to do exactly that

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Is it a subculture? Or just culture? Find out what Stefan thinks.

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Media that spooks marketers

Brands getting down and dirty with their customers. Using NSF media and consumer behavior for market success.

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Video is F*CKED

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A front row seat for discussing the rise in women’s sports and the potential it holds for marketers. This video feels almost like you went to the Women's World Cup yourself.

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The Best of a Wise-Man

Danny's got a lot of opinions. So many he started his own newsletter to share them with the world outside our office. Check 'em out.

Marketing has many shapes

What are the things that link Barbie pink, Google integrations, and rap videos together? Marketing, of course.

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Old media, new media

Though we're always on the hunt for the next innovation in advertising, let's look back at a few age-old advertising principles to see what we can learn from the past.

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Group Media Director Danny Weisman gives his noble opinion on the waste of programmatic ads.

Bye bye influencers, TikTok is a creator's world

Creators and influencers often get lumped together in the eyes of consumers, but the ways in which they're different can make or break a brand's social strategy.

Data you won't believe

Data often doesn't agree with itself—how are marketers supposed to?

Hollywood's horror hot streak

Fear is dominating Hollywood, and it likely won't be scared off soon.

Vocal People - Black History Month Edition

Take a look as we dive into a few ways in which black culture influences the rest of culture.

Pay (for) attention

Crosswalks tell us two things: when to walk and how advertising can punch above its budget weight class.

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Our people are back to share some rules in advertising they think should be broken more often.

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Listen to what our people have to say about the media platform they think is being overlooked right now.

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In 2023, the demand for revenue is a creative opportunity.

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We asked our folks, "What is the one thing advertising people need to know about?"

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It's a great time to be in media. In truth, it kind of always is. Because it always changes.

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