Marketing has many shapes

Stefan Toussaint

Aug 2023

Sometimes our Senior Strategist Stefan Toussaint tells us things we need to check out. This time he broke down both Barbie's and Flyana Boss's approaches to marketing, how both got themselves to custom-Google-integration level of cultural clout, but only one paid $150 million to get there.

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Bad Media: J.Crew’s Misstep

When Good Brands Meet Bad Media

Media shift

This month, we unpack Gen Z's changing media habits, Instagram’s move with non-skippable ads, and Tubi’s rise in streaming. How will these trends impact your strategy? Dive in!

New engagements

Video is in new places and Gen Z is back on Facebook.

Grayson Hennelly

Arousing ideas

Danny explains the dynamics that influence how ideas spread and unpacks the framework for brands who want to do exactly that

Anime takes over

Is it a subculture? Or just culture? Find out what Stefan thinks.

Stefan Toussaint

Media that spooks marketers

Brands getting down and dirty with their customers. Using NSF media and consumer behavior for market success.

Stefan Toussaint

Tech, TikTok, Gen Z ...what else is new?

Digital becomes physical and Gen Z confuses marketers in yet another way. Let's find out how.

Rachel I., Justine V., Megan H.

Video is F*CKED

Danny says that ad-supported video is f*cked across the most important metrics in media planning these days. Check it out to see what's happening to your video buy.

Potential of Women's sports

A front row seat for discussing the rise in women’s sports and the potential it holds for marketers. This video feels almost like you went to the Women's World Cup yourself.

Stefan Toussaint

The Best of a Wise-Man

Danny's got a lot of opinions. So many he started his own newsletter to share them with the world outside our office. Check 'em out.

Marketing has many shapes

What are the things that link Barbie pink, Google integrations, and rap videos together? Marketing, of course.

Stefan Toussaint

Old media, new media

Though we're always on the hunt for the next innovation in advertising, let's look back at a few age-old advertising principles to see what we can learn from the past.

Programmatic wasteland

Group Media Director Danny Weisman gives his noble opinion on the waste of programmatic ads.

Bye bye influencers, TikTok is a creator's world

Creators and influencers often get lumped together in the eyes of consumers, but the ways in which they're different can make or break a brand's social strategy.

Data you won't believe

Data often doesn't agree with itself—how are marketers supposed to?

Hollywood's horror hot streak

Fear is dominating Hollywood, and it likely won't be scared off soon.

Vocal People - Black History Month Edition

Take a look as we dive into a few ways in which black culture influences the rest of culture.

Pay (for) attention

Crosswalks tell us two things: when to walk and how advertising can punch above its budget weight class.

Vocal People 4

Our people are back to share some rules in advertising they think should be broken more often.

Vocal People 3

Listen to what our people have to say about the media platform they think is being overlooked right now.

Volatility is opportunity

In 2023, the demand for revenue is a creative opportunity.

Vocal People 2

We asked our folks, "What is the one thing advertising people need to know about?"

How to f*ck with media

It's a great time to be in media. In truth, it kind of always is. Because it always changes.

Vocal People 1

We asked our folks about the last stat that blew their minds.

It's a wonderful life, eventually

The movie that taught us just how difficult it is to get people to change: their bank, their minds, and ultimately, their behavior.